The Friction Audit
A straight look at where your business is losing customers, time and revenue. We examine eight places friction hides, then walk you through what's happening, why it matters and what we'd fix first.
Eight places friction hides
Does it earn trust, answer questions and ask for the next step — or just describe you?
What happens to someone who's interested at 9pm on a Sunday?
How many go unanswered, and what happens to those callers next?
Who chases the quote that didn't close? How consistently?
How much back-and-forth stands between interest and a booked slot?
Are the customers who love you actually saying so in public?
Do people know what's happening without having to call and ask?
Which tasks does someone redo every week that a system could do once?
We review your website, listings, reviews and how an inquiry actually gets handled.
Plain questions about how the work moves through your business. No tech talk required.
What's happening, why it matters, where the friction is and what can be fixed — in writing, yours to keep whether you hire us or not.